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Superlative, insert hyperbole, rich, they will still have huge profits, right, this wouldn't kill the company? >> absolutely not. i think if you look back, twitter, for instance, did not have an ai feed until 2015, facebook in its first two years didn't have a feed at all and was quite successful. and, you know, while the companies may say, well, you know, the algorithm is what people want, it's the core of what we do, if the reality is if they're forced to get rid of them, they'll find other ways to create value for people, and actually, i think, bring it back to the way that, you know, i rem...

That internally it's impossible. >> i think it's very difficult and when you have taepeams of t of thousands of peeople that ar the content moderators, and by the way, most are english speaking, they're in the u.s. and the u.k., where most of the users of facebook and other social media are outside of the u.s. and the u.k. in different languages, you know, hundreds of different languages, different cultural contexts, it's a very difficult problem, and so i think if you're able to get rid of the algorithms, you'll resolve a lot of these issues. >> the basic premise of frances haugen's testimony...