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The Amazonian Mindset is developed based on how well employees use these 14 leadership principles in terms of how they worked - making decisions, creating, and servicing stakeholders. Carr told us that he referenced these principles in meetings, how he recruited talent, performance coaching and feedback, and his daily decision-making processes. Carr arrived at the right decisions by always referring back to the leadership principles. The principles were created to scale the business without drifting away from the brand promise.  Working Backward Working backward is a very specific process at...

This book reads like a how-to guide, which perhaps is by design — its authors were long-time Amazonians and their vantage point is that of an

Learn more about International Women's Day at the library Annie Gilmer It’s the beginning of March already, and this column comes out just in time for me to talk about International Women’s Day which is celebrated on March 8. This holiday, or day of recognition, is set aside specifically in order to celebrate women for their achievements, and to raise awareness about women’s equality. International Women’s Day (IWD) was officially recognized in 1977 by the United Nations, but the celebration vastly predates the seventies. According to the UN’s website, the first IWD celebration took...

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One of the core communications practices at Amazon has been the banning of PowerPoint in favor of six-page narrative memos. Whatever one thinks about the role this has played in the company’s achievements, it has definitely made “Working Backwards” a better book. The chapter on how Amazon decided to go into the hardware business with the Kindle, in particular, is a model of clarity and thoughtfulness in chronicling the complex strategic planning and execution involved. This is how they framed it: In physical retail, Amazon operated in the middle of the value chain. We added value by sou...