KNTV NBC Nightly News With Lester Holt January 19, 2020 01:51:00
There's something very powerful about the taste and smell of coffee it's something that can't be replicated -- or can it? joe fryer on the synthetic coffee coming to the market the same taste without the beans. >> reporter: inside a laboratory, scientists are concocting something they call molecular coffee a cup of caffeine without the bean you call it coffee, right? >> oh, yeah. we absolutely call it coffee it is coffee the same taste, flavor, aroma, body. the same experience. it is coffee >> reporter: the co-founders started up atomo following in the footsteps of plant-based meats like impos...
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