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eMarketer Podcast: How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft - Vimarsana News

eMarketer Podcast: How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft

On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.

eMarketer Podcast: The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers' - Vimarsana News

eMarketer Podcast: The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'

On today's episode, we discuss the most interesting aspects of Amazon's Q1 results, including whether it's losing in groceries, shoppers who may never go back into stores, and how local businesses are fighting back against Amazon in Canada. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

eMarketer Podcast: Livestream shopping, Amazon discount stores, and why consumers shop for groceries online - Vimarsana News

eMarketer Podcast: Livestream shopping, Amazon discount stores, and why consumers shop for groceries online

On today's episode, we discuss why shoppers like livestream shopping, why brands are keen to get involved, why it took off in China, and why it hasn't had as much success in the West—yet. We then talk about when Amazon Prime Day might be this year, Amazon considering opening a chain of discount stores, the top reason for online grocery shopping, and the places people typically begin their search when shopping for a product online. Tune in to the discussion with eMarketer senior researcher Man-Chung Cheung and analyst at Insider Intelligence Daniel Keyes.

eMarketer Podcast: Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back - Vimarsana News

eMarketer Podcast: Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is back

On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.