According to an Instagram Report that was Leaked, "Most Reels Users Have No Engagement Whatsoever."
Recently, Instagram has started to resemble TikTok much more, but this radical transformation and a new emphasis on short-form video haven't resulted in TikTok's absurd audience figures. A copy of an internal study paper dubbed 'Creators x Reels State of the Union 2022,' which was published in August, was reportedly seen by The Wall Street Journal on Monday. According to the analysis, Instagram users don't spend a lot of time watching these brief videos, and to make matters worse, 'most Reels users have no engagement whatsoever.' Less than 17.6 million hours ...
Source: techstory.in