Instagram is one of the world s most popular apps, with over one billion monthly users. Most everyone we know is scrolling, posting, and liking around the clock but despite the app s ubiquity, there is still some mystery about how to use it to its full potential. If you want to become the next big thing and gain an influencer-size following, we have some tips for you. Here s how to get famous on Instagram (or at least get better at it). Girl taking photo of pizza on her phone Image zoom 1. Do Your Research Just like any new endeavor, it’s good to set out reasonable and attainable goals. Begin your IG revamp by doing research into your favorite accounts, and think about why you like their feeds and what can you do better. Decide what you want out of your Instagram by setting an aesthetic tone. This can be achieved by a certain color palette (white, pastels, or dark earth tones). People are drawn to accounts that are visually consistent. The Preview app is a great tool for testing out posts to better design your grid.