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Elon Musk's rebranding of Twitter to X in pursuit of becoming a super app leaves the already vulnerable business at risk of further deterioration.
Twitter's (now X's) newly established CEO Linda Yaccarino touts the company's success and X's future plans in a company-wide memo obtained by CNBC. The service formerly known as Twitter has been working to become more than just a social network and more of an "everything app," as owner Elon Musk dubbed it. As the Telsa and Space X exec explained in October 2022, telegraphing Twitter's eventual rebranding, buying Twitter was meant to be "an accelerant to creating X, the everything app."
Elon Musk's rebranding of Twitter to X in pursuit of becoming a super app leaves the already vulnerable business at risk of further deterioration.
Elon Musk's rebranding of Twitter to X in pursuit of becoming a super app leaves the already vulnerable business at risk of further deterioration.
Elon Musk's rebranding of Twitter to X in pursuit of becoming a super app leaves the already vulnerable business at risk of further deterioration.