CNN Erin Burnett OutFront February 28, 2014 00:58:00
For what? >> mutt bombing. >> reporter: good name, huh? >> yeah. it's been great. we trademarked it and everything. >> reporter: it's a new way to get people to adopt pets. a marketing agency called the este inc. is selecting fun selfies from instagram and photoshoping in dogs that need homes. they really started getting attention when they mutt bombed celebrities ranging from kim kardashian to miley cyrus to morning talk show cohost kathy lee and hoda, mutt bombed by a mutt named chance. but so far, ethan is the star. >> he mutt bombed jimmy fallon. fallon had instagramed a selfy after harris...
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