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Facebook, Instagram & TikTok launch campaigns for NAIDOC Week July 2, 2021 10:50 ‘Connect to Country’ from Facebook Australia and Indigenous creative agency Campfire x.   With the creative developed by DDB Melbourne, the ‘Connect to Country’ campaign invites Australians to better connect with the world’s oldest continuous culture, and encourages brands and businesses to embed First Nations culture as an integral part of their physical and digital footprints.  Starting today,  the campaign video asks all Australians “Where You From?” and encourages them to discover more abou...

July 2 2021, 6:00 am | BY Ricki Green | 4 Comments This NAIDOC Week, Australians are being encouraged to discover the Traditional Country beneath their feet with the launch of ‘Connect to Country’ via Indigenous creative agency Campfire x, Facebook Australia and DDB Melbourne.   Campfire x and Facebook Australia have partnered to launch the movement to drive awareness amongst all Australians of the culturally significant Country upon which they live and work every day. The ‘Connect to Country’ movement invites Australians to better connect with the world’s oldest continuous ...

June 29 2021, 9:23 am | BY Ricki Green | 52 Comments Volkswagen tackles road fears head on in this tongue-in-cheek horror-movie-style campaign to launch the 2021 Tiguan. The stylish new film and series of horror posters conceived by DDB Sydney parody some of the anxieties some of us have on the road; like parallel parking, giant roundabouts, and merging onto a four-lane highway.   And by some of us, we mean the vast majority. The campaign was based on new research revealing 79% of Australians have some kind of driving anxiety, with a whopping 59% of drivers fearing parallel parking �...

Volkswagen tackles road fears in new Tiguan campaign June 29, 2021 10:06 Volkswagen has released a ‘horror movie’ style campaign to mark the launch of the 2021 Tiguan. The campaign, which comes via DDB Sydney, features a TVC and a series of powers, highlighting some of road anxieties, such as parallel parking, giant roundabouts and merging lanes that Australians’ have. This comes following two studies into Australian driving fears, finding that 79% of Australians have some kind of driving anxiety, with 59% having a fear of parallel parking, worried they will get embarrassed holding up ...

Creative 73 Add to collection Campaign developed by DDB Group Sydney Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road. The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, b...