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Industry pro bono campaign for HeartKids raises $300k May 13, 2021 4:39 A pro bono campaign for HeartKids has raised over $300,000 for the children’s heart health charity. The campaign was supported across the industry, with Omnicom’s DDB Sydney partnering on creative, IPG Mediabrands’ Initiative on media, and research agency Kantar on effectiveness. 20 publishers participated as well, listed in full below. Released in January this year, the “Things can change in a heartbeat” campaign depicts the truth of children affected by congenital heart disease (CHD). The spot contrasts the j...

An industry-backed campaign for Heartkids has created dramatic results, raising $300,000 for the charity and creating an uplift in awareness and consideration to donate.

Volkswagen rears Amaroks like horses in W-Series launch via DDB May 10, 2021 10:47 Volkswagen’s Amarok W-Series launch imagines a place where utes roam free and must be reared by expert handlers before they’re released onto the road. It all takes place at Walkinshaw Station, the setting for the integrated W-Series launch campaign created with DDB Group Sydney, and rolls out with a brand proposition ‘Reared for the road’. The hero TVC depicts the Amaroks as if they were horses, with their handlers training and refining the utes until they’ve been ‘reared for the road’. After whi...

The Australian Red Cross launches its first brand campaign in a decade April 19, 2021 10:15 In 2020, the Australian Red Cross experienced the highest demand for its aid since World War II, and as a result the organisation has launched its first brand campaign in a decade to educate Australians on the help it can give in all kinds of crises. The animated spot, the first from DDB Sydney since it took on the organisation’s creative account last year, and features an original track from artists Kate Miller-Heidke and Keir Nuttall. The ad follows a man who experiences all possible crises on in...

April 1 2021, 5:45 pm | BY Ricki Green | No Comments Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story.   The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growing up in the country to life in the big city. Says Anthony Moss, ECD, DDB Melbourne: “If you’ve ever painted something yourself, from a wall to a fence to a mailbox, you know the sense of rejuvena...