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IAMAI India Digital Summit: Post Poonam Pandey's failed campaign, brands should focus on authenticity over clickbait for marketing success: Experts | Marketing - Vimarsana News

IAMAI India Digital Summit: Post Poonam Pandey's failed campaign, brands should focus on authenticity over clickbait for marketing success: Experts | Marketing

Panelists dived into the art of content marketing and trendjacking in the digital advertising ecosystem at the summit

Regional OTT to hit 50% milestone in India by 2024: MIB Secy Sanjay Jaju - Vimarsana News

Regional OTT to hit 50% milestone in India by 2024: MIB Secy Sanjay Jaju

Regional OTT to hit 50% milestone in India by 2024: MIB Secy Sanjay Jaju

Regional Language OTT Hits 50% Milestone in India by 2024: MIB Secretary - Vimarsana News

Regional Language OTT Hits 50% Milestone in India by 2024: MIB Secretary

Regional Language OTT Hits 50% Milestone in India by 2024: MIB Secretary

Vim's #OwnYourOwnDishes campaign challenges gender-based stereotypes in household responsibilities - Vimarsana News

Vim's #OwnYourOwnDishes campaign challenges gender-based stereotypes in household responsibilities

The vodcast featuring poetess Priya Malik aims to emphasise the importance of equality in chores and defies traditional gender roles.

Source: afaqs.com
Amazon, Flipkart generate Rs 8,705 crore ad revenue in FY23, Retail News, ET Retail - Vimarsana News

Amazon, Flipkart generate Rs 8,705 crore ad revenue in FY23, Retail News, ET Retail

In FY23, Amazon Seller Services, the marketplace arm of Amazon, recorded 29% growth in ad revenue at Rs 5,380 crore, according to the RoC filings sourced from business intelligence platform Tofler. For Flipkart Internet, the marketplace arm of Flipkart, revenue from this segment rose 60% to Rs 3,325 crore.