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Last year, during the Q3 2023 earnings call, Mark Zuckerberg talked about leveraging AI to have business accounts respond to customers for purchase and support queries. Today, Meta announced AI-powered features for WhatsApp Business apps, such as helping with the creation of click-to-WhatsApp ads and generating responses to frequent customer messages. Mark Zuckerberg announced these tools at the company's Meta Conversations conference in Brazil today.

Meta on Thursday said it is rolling out its Meta Verified program for WhatsApp Business users in Brazil, India, Indonesia and Colombia, and eventually to more countries. The company is also adding more features to its messaging service for businesses, and letting companies use their APIs to service customers over calls inside of the app. Meta launched its verification program for creators in March 2023 and extended it to businesses in September 2023.

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The Bengaluru-headquartered startup has a SaaS platform for brands to reach retailers. As that grows, it has piloted a consumer app for consumers to win cashbacks and savings from shops in their vicinity.