Teller of stories, singer of songs: iHeartCountry Australia's rise to the top
Internet Station of the Year. In this series, Vivienne Kelly will speak to all winners to find out what it is that sets them apart. Here, Viv and iHeart’s Brett ‘Nozz’ Nossiter explore how adding an Australian twist to the iHeartCountry brand helped build a whole new offering. It’s become a bit of a feature of imported media brands and products to tack ‘Australia’ onto an established name – think The Bachelorette Australia, Australian Ninja Warrior, Love Island Australia, The Voice Australia, and even Andy Lee’s upcoming game show The name not only signals its locational ...
Source: radiotoday.com.au