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Mozilla and Meta develop privacy preserving advertising tech IPA

IPA, which stands for Interoperable Private Attribution, is is a new advertising technology that a team from Mozilla and Meta (ex Facebook) have developed. ....

Martin Brinkmann , Ghacks Technology News , Advertising Technology Community Group , Interoperable Private Attribution , Multi Part Computation , Private Advertising Technology Community Group ,

Mozilla and Facebook are working together to build private ad tracking tools

Mozilla and Meta (formerly Facebook) have been working to build an ad tracking tech that would maintain user's privacy while allowing advertisers to see the success rate of their ads, and more. ....

App Tracking , Interoperable Private Attribution ,