Bloomberg
Johnson & Johnson has moved its Johnson’s Baby and Aveeno Baby U.S. creative accounts to MDC Partners’ Doner following a review, taking effect this quarter, the company confirmed.
The move brings new caretakers to a brand with an image problem and a recent history of being passed around to various agencies.
People familiar with the matter said Stagwell Group’s Code and Theory will work alongside Southfield-based Doner on the account – which J&J didn’t confirm. Work on the account will be based out of Doner s headquarters in Southfield
The MDC and Stagwell agencies previously have worked jointly on a bigger piece of J&J business won in late 2019 – Tylenol, Listerine and Zyrtec. Doner and Code and Theory declined to comment. MDC and Stagwell later agreed to merge last year in a deal expected to close this quarter.