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Melbourne based creative company Weave has been chosen to lead the creative efforts for Innocent Bystander. Weave has enjoyed a strong relationship with the Brown Family Wine Group (BFWG) since 2016, when they helped to craft the Innocent Bystander brand for their Healesville cellar door launc
Four Pillars Gin presents summer campaign 22nd December, 2020 by Owen Bellwood Australian brand Four Pillars Gin has launched a new campaign to celebrate the ‘simplicity’ of classic serves. The Four Pillars campaign highlights simple gin serves Made up of five creatives, the campaign highlights serves made with the Four Pillars gin range, including Rare Dry Gin, Bloody Shiraz Gin, Spiced Negroni Gin, Navy Strength Gin and Olive Leaf Gin. Jemma Blanch, head of marketing, events and activations at Four Pillars, said: “It’s been a big year of highs and lows and this campaign is all abo...
Four Pillars launches summer campaign via Interweave Group December 18, 2020 11:46 Four Pillars Gin has launched its summer campaign, Summer is Four Pillars, featuring a series of video and static content via the Interweave Group. Made up of five creative pieces, the content heroes Four Pillars’ core range of gins. Each of the creatives visually reflects one of the five gins, utilising its signature colour. “It’s been a big year of highs and lows and this campaign is all about keeping it simple, kicking back and enjoying a G&T in the sun,” said Four Pillars head of marketing, events ...