Inventing December to spur demand
To the chagrin of grinches who continue to rail against end-of-the-year conspicuous consumption not being in 'the spirit of things', December was pump-primed to raise not just heckles but also shekels. It would be fascinating to observe the first Christmas weeks in history when retail worship, in the form of a rotund, white-bearded man exhorting people to 'Buy! Buy! Buy!' - which magically comes out as 'Ho! Ho! Ho! - as a case study.
Source: indiatimes.com