Addicted. what do you tell parents who are asking that? >> i think some simple things like right now if you're listening to this, if you're a parent, turn off all notifications on your phones or your kids' phones except when a human being wants your attention. that's one change you could make. and another one is another one is turning your phone to gray scale. make your phone gray, it takes out all those like slot machine rewards. it's more like a tool and less like an addictive substance. >> do you think we can put the genie back inside the bottle? >> i don't think it's about putting it back ...