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To say that TV has lost IPL audience to digital is factually incorrect: Disney Star's Sanjog Gupta - Vimarsana News

To say that TV has lost IPL audience to digital is factually incorrect: Disney Star's Sanjog Gupta

Published: April 17, 2023

Disney Star, the official television broadcaster of TATA IPL 2023, told Business Today that peak concurrency in the first 10 matches of the marquee cricket tournament touched 5.6 crore—the highest it has ever been (excluding the two years of Covid), thus, returning to their 2019 high. 

Source: businesstoday.in
Related Topics:
Sanjog GuptaIndian Premier LeagueBusiness TodayDisney StarReliance JioAmbani Backed ViacomIpl AudiencesDisney StarTata Ipl 2023Indian Premier LeagueDigital ScreenTv Viewership
Big IPL bids are bets on our consumption story - Vimarsana News

Big IPL bids are bets on our consumption story

Published: October 26, 2021

Advertising outlays on India’s premier generator of live audiences are expected to surge as Indian consumption goes up over this decade. But as the stakes rise, so should risk savviness

Source: livemint.com
Related Topics:
Big Ipl BidsIndian ConsumptionIpl AdvertisingLucknow TeamT20 FormatIpl AudiencesIndian Economy