Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this consolidation rain sixes for broadcasters, or will it impact the advertising run rate?
JioCinema, which will stream IPL for free from tomorrow, is also expected to dominate Disney Star in terms of ad sales. Experts say the Viacom18-owned platform could grab 60 per cent of total ad revenues generated by IPL 2023
After the IPL, there is a lot of interest in how much the International Cricket Council rights will fetch. Here's how the competition stacks up against key bidders.