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Detailed text transcripts for TV channel - MSNBC - 20171022:11:51:00

Help women or people of color is progressive. do you think that is still the case? we need to change. that we need to talk about it. by talking about it, we neutralize it and we have to help each other. the guys have been doing it forever. again, networking, mentoring, sponsoring. and women, i tell you, when i was working in wall street, i sort of knew there is one seat at the table for a woman and there weren t going to be any more. and we have to really work to blast through. i got to tell you, what we ve been doing for the past five, ten years of trying to do this individually, right, tell me what to do and i ll go ask for that raise and i ll, you know, take that seat at the table. it hasn t worked. and the progress of women in corporate america has stalled out. so i love bobby s idea. we have to start our own things. we have to find people to funneled us, rigfund us and work together within business to make strides together. how are you force. ....

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Detailed text transcripts for TV channel - MSNBC - 20171022:11:49:00

That, you know, me being a woman had anything to do with it. i think being a creative person in a corporate world was a harder thing than being a woman. i hear this from a lot of successful women, i didn t think of it as myself as a woman, i just did my job and did it well and i was confident. is that enough? if you ve got a great boss. the challenges that you talk to so many successful women, they ve had terrific mentors and sponsors, great bosses and you ve got so many talented women who will get stuck working for todd and todd probably means well but todd tends to hire people like himself and tends to be more comfortable people like himself and part of the challenges venture capital, wall street, we re both we let the numbers speak for us. the two least diverse industries out there. marry tock rasy is broken and diversity really tends to drive better business results. ....

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Detailed text transcripts for TV channel - MSNBC - 20171022:11:38:00

Need to do to make it work and the first thing you say is be unique. yes. unique means something different here when you re selling on your online store, clearly you want to have brand personality and brand yourself on a specific way. on amazon unique means sell a unique product. so that you can really battle copycat sellers so that you don t have to compete in a pricing race to the bottom, which is common on amazon when you have a bunch of sellers selling 15 of the exact same product. so be unique here means sell your own individual unique product. got it. then start slow and be strategic. why not start fast? if you already have a company, you already have a product you re selling it someplace else, why do you want to start slow on amazon? i have a really good example here called folding chairs and tables which sells as you might imagine and fall of 2016 right ....

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Detailed text transcripts for TV channel - MSNBC - 20171022:11:41:00

Your page up there. then finally, when you write your descriptions, it s different than when you write them on your own website or your own ecommerce site. how are they different, the amazon buyer? 43% of people begin their product search on amazon rather than on google. that means there are a bunch of browsers on amazon and these people are loyal to amazon. they re on their mobile devices as all of us are scrolling through, trying to find the right products. you need to use bullet points and bolding and additional information to really help those buyers understand exactly what you re selling, had a it s compatible with, what it isn t compatible with and before anybody even asks any questions, amazon because it s different than your website where somebody can ping you real quick and ask you a request about a product. that doesn t happen to amazon, you need to be sure you already have your frequently asked ....

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Detailed text transcripts for TV channel - MSNBC - 20171022:11:46:00

But it s actually less restrictive now than it s been in years past. for a time it was not legal for businesses to be open in north dakota on sundays. knowing that old habits die hard, the retailers who do open on sundays, say it s better than nothing. they also realize they have to commit to their hours for at least two years to get people used to the idea of shopping on sundays. about 80% of the businesses understand the need to be open sundays and we all agree that the more of us that are open, the better it will be. we do want to be open on sundays when we re ready to take that step. it s now time for the brain trust and we don t spend a lot of time on this show talking about issuesing that are particular to women but this week i feel like we should and i have two great guests to do this. bobbie brown author of the new book, beauty from the inside out and owner of the new company, just bobby. ....

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