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But let s take a look at a graph. this is from the folks at ispot a company that tracks advertising. what they found is that the number of covid-19 vaccine ads viewed on tv peaked in may and then went down steadily. i mean, that decline is really quiet dramatic. now, one of the reasons is that tv viewing naturally always goes down in the summer. people are watching tv less. but still, that is a decline right at the time that you don t want a decline because there s so many people who need to hear this message. let s take a look at the people who need to hear this message most. the kaiser family foundation in a recent poll said that people who say they definitely won t get the vaccine, 15% of democrats say they definitely won t get it. 58% of republicans say they definitely won t get it. so, there needs to be ads obviously that really are geared towards republicans since 58% of them say they definitely won t get a vaccine. brianna? looking at republicans, does the ad matter? ....