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They are doing a study here in the u.s. that picks it up right when the clot forms so you get to the hospital within an hour and have the clot -- you know a stent put or the clot bypass. >> is it linked to your phone in the same way. >> at this point it's not, and that's the problem. if it's linked to your phone what happens if you're in an area where there isn't good cell service? i mean it's not that reliable right now, you know. is it 4g, is it 3g your phone? that's one of the critical areas. this other device that they are doing a study on it's not linked to a form, it's linked to a beeper...

Million customers in one quarter. and the third element is we go rural. the world is not going just to the urban side. we go rural. we get the connected world now in reality. >> and north america doing very well. for your business and for some of your competitors? >> yeah. north america. the consumer is taking charge. and customers with a demand, that inspires operators to do all very kind of remarkable things. >> and 4g is the term. and it's about faster pipes and you all have to supply the pipes. you've got to make sure it works. >> well, first of all, consumers don't care whether you call i...