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On social media why are they considered problematic but one of the issues with political advertising on social media is that you get a one sided view of the world like a great example of that was the 16 u.s. presidential election where russian interests bought political advertising trying to target u.s. voters now because you can buy you know you can buy an ad that singles out as this if it demographic in location or an interest there are thousands of these dots are points and this is how the social media political advertising diff from traditional advertising the social media companies they k...

Heard from them. >> i can tell you that it demographic of this incident is particularly horrendous is. this is a relatively new tactic. i can't imagine what the families and relatives of these children are going through now. i can tell you in my career, anytime i had to deal with the death of a child, it's something that stays with you forever. those -- that's going to be the after math of this event, people dealing with that. but this is the tactic of targeting this event after the event is significant in my eyes. many times we go to these venues and there's a lotf scrutiny about people going...

Never do? >> chris, i think one of the keys now is in suburban philadelphia. those four counties will comprise 22% of the vote. the president's margin four years ago in the four counties combined was 123,000. hillary is going to exceed that. i don't know how much, but she'll exceed it i think substantially. which i think will more than compensate for areas where democrats haven't done as well. giving an example, almost every county outside of allegheny county, western pennsylvania, has trended republican. not just for this election. this is happened over the last 125 15 years. the good news, t...