Detailed text transcripts for TV channel - MSNBC - 20120910:16:35:00
Know, is it, you know, how is each campaign using the data, which is to say, is it folk -- we mentioned earlier, folks going to the rallies, buying habits, spending habits, demographic profiles, give us insight into terms of the data being used. >> this what is people call generically micro targeting, statistical modelling item to predict behave at the video level and sort of useful analogy to credit scores. these are basically credit scores for politics. so in the same way that financial institution will take hundreds if not thousands of variables about your dem graph ibs, past buying habits,...
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