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Here to help. that's why we are proud to present your business on msnbc. hi there, everyone. i'm j.j. ramberg, and welcome to "your business." getting buzz for your new product or service can be a struggle for a start-up. but that was not the case for one brooklyn-based woman entrepreneur. her artist designed line of temporary tattoos have become a hit not just with kids, but people of all ages. and the competition, of course, has been quick to get in on the craze. and that has made it imimportant for her to not let the hype distract her from being laser focused on her brand. tina roth eisen...

Hi there, everyone. i'm j.j. ramberg, and welcome to "your business." getting buzz for your new product or service can be a struggle for a start-up. but that was not the case for one brooklyn-based woman entrepreneur. her artist designed line of temporary tattoos have become a hit not just with kids, but people of all ages. and the competition, of course, has been quick to get in on the craze. and that has made it imimportant for her to not let the hype distract her from being laser focused on her brand. tina roth eisenburg is on a mission. >> set up with the ugly temporary tattoos my daughter...