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And producer of the lion king about how creatives are using the tools. And the lead negotiator for the sagaftra union, at the heart of last year's strike, tells us how the thousands of artists he represents feel about the way ai is impacting theirjobs. And later in the show, i sit down with a man who created the first company in the world dedicated to computer graphics for film more than three decades ago. Since then, framestore has conjured up the worlds of paddington, among many others. He's seen sd, imax and vr become the next big thing. I'll ask sir william sargent if he thinks ai is here ...

Intelligence, but when we talk about business, we're talking about machine learning from most of us. what is machine learning? >> that's right, jj. you have tech yesterday by calling it machine learning. artificial intelligence is a general umbrella for all the different techniques that include natural language processing, using voice and google assistant, certainly vision and lidar in autonomous vehicles. but marketing for people with powerful tools we have seen learning, that will help you understand how to identify patterns in the data. and using statistics to make predictions around the wo...

About business, we're really talking about machine learning for most of us. what's machine learning? >> that's right, j.j. you have tech cred by calling it machine learning. artificial intelligence is almost like a marketing term now. it's a general umbrella for all these different techniques. most include natural language processing like alexa. but for marketing, for business it's helping you understand how to identify patterns in the data and using statistics to make predictions around the world. >> so i as a company am collecting all kinds of data from -- i'm a dry cleaner. i know when they...