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You say you make everything in the usa. but you had an issue with the gold tattoos. >> a few months after we offered to produce some of the gold tattly we unfortunately learned we were miss led by our vendor. that they're, in fact, not made in the u.s. which was -- i had to take a deep breath. because i built a company on made in the u.s. you know, on this idea. we had to -- we had a long discussion whether we wanted to continue or not. and while we're still selling them now, even though they are made in china, we say on the back, they're currently made in china but we're moving production to ...

>> yes, we actually do. a lot of people still me tina you should sell stickers and do wall decals and pillows and posters and i'm like no. because i really believe in focusing on the one product, or one line of products, and just making those right. and being known to be the best in that category. and that's what i'm stieving for with tattly. >> why do you choose that path versus being known to be the best design of this kind of thing, right? because stickers, tattoos, they sort of fit in the same genre. >> yeah, but then i'm watering down what the brand tattly is. tattly, there's the word tat...

Her to do so. as an example, she's got corporations across the globe asking her to make them tattoos. but she doesn't say yes to just everyone. the money isn't worth it unless it fits her brand. >> we kind of have this informal rule that we don't just do your logo. because that's a really easy way for us to just kind of say, come on, let's think beyond that. let's try and elevate that concept of what someone -- what your fans are going to wear on their bodies. they don't really want to wear your corporate logo. they want to wear something that is going to suggest your brand. and start a conver...

>> a few months after we offered to produce some of the gold tattly we unfortunately learned we were miss led by our vendor. that they're, in fact, not made in the u.s. which was -- i had to take a deep breath. because i built a company on made in the u.s. you know, on this idea. we had to -- we had a long discussion whether we wanted to continue or not. and while we're still selling them now, even though they are made in china, we say on the back, they're currently made in china but we're moving production to the u.s. we have plans of, and we found a vendor that will start selling them early ...

But she doesn't say yes to just everyone. the money isn't worth it unless it fits her brand. >> we kind of have this informal rule that we don't just do your logo. because that's a really easy way for us to just kind of say, come on, let's think beyond that. let's try and elevate that concept of what someone -- what your fans are going to wear on their bodies. they don't really want to wear your corporate logo. they want to wear something that is going to suggest your brand. and start a conversation. i don't need to take every business out there. i want to take business that is true to what we...