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reporter: micayla says the view from the pedestrian bridge was sparkling. i m sure taylor heard double the voices she was expecting because we were all out there singing even though we weren t inside. reporter: fans have dubbed it taylorgating, and the growing trend is getting a big reputation for providing swifties a chance to hear the concert live after many failed to score a seat during the great war of ticketmaster, when fans couldn t get tickets on the site, sparking national outrage. i m not getting tickets. i just really wanted to see taylor. reporter: the megastar s magnetism can be seen in the clusters of sold out hotels, swift-teamed restaurant nights and pages dedicated to eras tour outfits. swift s opening weekend brought in tourism traffic that rivalled the super bowl as fans crisscrossed the country just to be near the concert venues. this is kind of our kitchen area. reporter: and arriving hours early, fans are coming prepared. the novak family brought an ....
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