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With the acquisition, the company's shareholding in Delectable aggregates 27.34 per cent of its share capital on a fully diluted basis, said ITC Limited
ITC announced on Saturday that it has bought an 8.70 per cent equity stake in Mother Sparsh Baby Care - a D2C Ayurvedic, and natural personal care brand.
ITC said the acquisition furthered its ambition of digital transformation of carving greater room in the digital space and developing digital-first FMCG brands.
FMCG major ITC will invest in Mother Sparsh with a focus on the mother and baby care segment, on a 'fully diluted basis', according to the company's regulatory filing today