Card-Linked Offers Still Unfamiliar to 37% of Cardholders
A PYMNTS Intelligence and Banyan study finds many consumers still do not use card-linked offers simply because they do not know how they work.
Source: pymnts.com
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Citi Launches Browser Extension That Finds Coupons, Promo Codes
Citi launched a new browser extension designed to help consumers save money while shopping online. The free tool is called Citi Shop.
Source: pymnts.com
Shoppers Use Card-Linked Offers to Make Holiday Purchases
Card-linked offers can drive consumer spending, and personalized offers can engage consumers and give merchants offering them a competitive advantage.
Source: pymnts.com
Cash Back Entices Those Who Don't Use Card-Linked Offers
Among cardholders who have not used card-linked offers, 48% have considered them to receive cash back, while 34% have considered using them to access discounts.
Source: pymnts.com
Grocery Shoppers Want Product-Specific Card-Linked Offers
As budget-conscious shoppers seek card-linked offers, PYMNTS Intelligence reveals that product-specific deals can go a long way towards engaging…
Source: biztoc.com