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HYBE (formerly known as Big Hit Entertainment) has merged with Scooter Braun’s media company Ithaca Holdings. On April 2, HYBE revealed that their subsidiary Big Hit America is acquiring a 100 percent stake in Ithaca Holdings. Included in the acquisition are various properties such as SB Projects (Scooter Braun Projects) and Scott Borchetta’s Big Machine Label
Press release content from PR Newswire. The AP news staff was not involved in its creation. HYBE And Ithaca Holdings Join Forces To Lead The Global Music Industry Innovation April 2, 2021 GMT SEOUL, South Korea, April 2, 2021 /PRNewswire/ -- HYBE (formerly Big Hit Entertainment), a South Korean entertainment lifestyle platform company, is joining forces with Ithaca Holdings, a fully integrated media company with interests across music, tech, film, television, brands and culture led by SB Projects’ founder Scooter Braun. As part of this historic international deal, HYBE will acquire through ...