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>> i think that's true. it's so great for small businesses. it's a way in around the traditional marketing which is so expensive. this is something they can do which is nimble and flexible for a company like this, you have to apply yourself. you can't set up the twitter account. you have to engage in your customers and be at it continuously. you to be smart about it. the other thing to do is make sure you capture customer information. if you have 1,000 followers on twitter, are you able to reach out to them to have lead generation come from that. >> is there any way to figure out what percenta...