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Consequently, while the non-premium segments experienced double-digit declines, premium smartphone shipments grew by 8% driven by foldables, features like GenAI, and Apple, as per the research firm.
This article was first published by The Korea Times in a partnership with the South China Morning Post. A resident of eastern Jiangsu province, 48-year-old Shen Ling used to own a number of Samsung Electronics smartphones in the 2010s, attracted by the devices' well-designed appearance and popularity among consumers across mainland China. "It was once an age of glory for Samsung in China, when so many of my friends were using the brand for its high-end market standing," Shen said. "I also chose
Shen Ling, 48, a resident of eastern Jiangsu province in China, used to be the owner of a number of Samsung smartphones in the 2010s, attracted by their well-designed appearance and popularity among Chinese consumers.
Apple is finding it more difficult to sell the iPhone 15 in China, thanks to competitors from Huawei, Honor and mid-range brands.
Apple has cut the price of the iPhone 15 series in China due to weak sales in the world's top smartphone market.