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Apple saw iPhone sales in China decline 19.1 per cent in the first quarter, while Huawei achieved sales growth of nearly 70 per cent, according to Counterpoint.
Data from Counterpoint Research pointed to a drop in Apple smartphone sales in China during Q1, with a Huawei resurgence a factor.
Apple's China downfall continues as it reports a 19% drop in iPhone sales in Q1 2024. Read more about why Apple is no longer the top dog.
Apple recorded a double-digit decline in its Chinese market share growth in Q1 2024. This came despite Chinese smartphone sales growing by 1.5% year-over-year in the quarter, with vivo at the top.
Apple lost its crown as the biggest smartphone seller in China to rival Vivo, sliding to third place in the quarter, followed by Huawei whose market share jumped to 15.5% from 9.3% a year earlier. Honor, a mass market brand spun out of Huawei, was in second place.