J Sbu is just not that into her: how to end a relationship Updated Stacey and J Sbu East Coast Radio What if you weren t even officially dating yet? Can you even call it a breakup? Probably not, but if a person is showing interest and you re not reciprocating the same feelings, then you should probably break it off. You don t want to keep this person occupied if you know you re never going to feel the same way about them as they feel about you! Leading someone on is unfair and cruel. But it might also be just as difficult having to do the actual rejecting as it is dealing with the rejection.