CNN The 2000s January 30, 2022 07:12:00
Easier out here for a pimp. >> we're seeing hip-hop seep into everything, right? it's in soda commercials. it's in soundtracks. it's being used as bumper music in sports. and fashion and shoes and everything. >> i've never done it with a machine. >> well, it's easy. so how do you do it? >> we in the hood. we like -- >> in that moment a lot of rappers were celebrating what they had accomplished. rappers like jermaine dupri, jay-z and ja rule were saying to the world, can you believe this? this is about survival and surviving racism in america, and we're going to share this with the world. ♪ u...