Jack Dan Yeses News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> yeah. >> because they feel -- >> the customers, absolutely. >> not the employees. that's not a requirement. but for the customers, that level of commitment means you're part of the club. you're on the inside circle. and it all starts with storytelling. they're telling a very speck story. right? this is not running some marathon. this is not going to work out in the gym where it's air conditioned. only really special people can do this. and only really special people can work here as well. >> and you know, what i found so compelling about this is will believes it so deeply. he believes in wh...

>> not the employees. that's not a requirement. but for the customers, that level of commitment means you're part of the club. you're on the inside circle. and it all starts with storytelling. they're telling a very speck story. right? this is not running some marathon. this is not going to work out in the gym where it's air conditioned. only really special people can do this. and only really special people can work here as well. >> and you know, what i found so compelling about this is will believes it so deeply. he believes in what he does for his customers and for his employees so deeply th...