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TV measurement company iSpot.tv “has completed a key phase in its integration with Google’s Ads Data Hub clean room, which will give advertisers the ability…
“Errors that led Nielsen to restate Fox Super Bowl audience numbers are also having broader impact,” Ad Age’s Jack Neff reports, “leading to reprocessing of…
“Disney Advertising has launched a beta test with Kroger Precision Marketing and PepsiCo that will let packaged-goods marketers use shopper data to reach…
“Marketing has an image problem even among its own practitioners, who when surveyed anonymously mostly say they wouldn’t recommend their own marketing…
“TV measurement was already complicated, but it’s about to get more so,” Ad Age’s Jack Neff reports. “One of the industry’s leading trade groups, the…