Top 10 March Madness advertisers so far: Datacenter Weekly
Innovid to use Walmart data to target CTV advertising “Innovid struck a deal with Walmart Connect to use the retail giant’s data to target and deliver…
Source: biztoc.com
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Source: tvnewscheck.com
Estimate suggests Nielsen's out-of-home undercounting cost networks a minimum of $350 million
Nielsen's out-of-home viewing error might've been worse than expected; one study says so far revenue loss is $350 million (and climbing.)
Source: awfulannouncing.com
Watch the newest commercials on TV from Petco, Lay's, Tide and more
Diet Coke data for the last 30 days Impressions: 281,100,053 (8% of industry) Est. TV Spend: $1,050,296 (3% of industry) Interruption Rate: 1.07% Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attent...
Source: adage.com