BBCNEWS Why Is Food So Expensive -... June 4, 2024 03:40:00
So, what's the secret of their success? the discounters are able to keep their prices low because they have a slightly different model to the other supermarkets. they have less choice. they have fewer stores. and they have less floor space. so they're avoiding all those costs. that's why it's difficult for the supermarkets to price match with the discounters. but they have tried. tesco are by far the biggest supermarket, with more than a quarter of the market share. four years ago, they decided to play the discounters at their own game. they launched the jack's chain, named after their founder...