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Port Jackson Partners a new power at EY-Parthenon


Port Jackson Partners a new power at EY-Parthenon
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When a big-four consultancy buys a boutique, it’s usually the smaller firm that’s forced to painfully conform to the mores of its new parent.
Mind you, the rule isn’t iron-clad. Consider storied strategy consultancy Port Jackson Partners, which was purchased by EY’s global strategy brand, EY-Parthenon, this time last year.
From what we hear, the Port Jackson Partners types have certainly made their power known internally. They have, for example, two years under which they’re allowed to retain the Port Jackson Partners name. And attempts to plan their absorption into the EY-Parthenon brand have experienced some hiccups. EY’s marketing staff have struggled just to get senior staff to attend meetings. Which, we suppose, should have the effect of stringing the whole thing out, whether or not that’s intentional. ....

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