How Snapdeal is leading India's value e-commerce journey
54 For centuries, shoppers in India have resorted to bazaars to meet their needs. Right from Delhi’s Karol Bagh to Mumbai’s Fashion Street, bazaars feature several merchants offering similar wares side-by-side. In these settings, the shopper can browse the offering of multiple merchants. This gives them the opportunity to purchase products of satisfactory quality at prices that strike just the right cord with both parties. In the late 1990s, as the country’s economy opened up, disposable incomes began to grow and the gates opened up to internationally-renowned brands, which also bolster...
Source: yourstory.com