Why So Many Made DX Investments in Their Websites
PHOTO: REDPIXEL The signs in the digital customer experience industry have been clear for years now: marketers and those charged with creating digital experiences recognize that customers and prospects navigate brands digitally outside of websites. No argument here. And the analysts have been clear too: No more âwebâ content management labels for software that builds and manages websites. Are brands themselves abandoning websites? From the looks of things, not even close. Case in point: The CMO Survey found most companies made investments in the performance of their digital marketi...
Source: cmswire.com