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Seventh store for Farro Fresh: New Smales Farm shop opens on Wednesday

Auckland’s newest boutique food and grocery store is due to be unveiled on Valentine’s Day, with the seventh Farro Fresh . Farro chief executive Craig...

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Three new Farro Fresh stores planned, $100m revenue forecast to be topped this year


Three new Farro Fresh stores planned, $100m revenue forecast to be topped this year
27 Jan, 2021 04:38 AM
4 minutes to read
Farro Fresh plans to open three new stores and to exceed $100 million revenue for the first time this year.
Chief executive Bryce Howard detailed the chain's financials and expansion plans from six to nine
stores.
But Tauranga and Hamilton don't yet feature on the boutique food business radar, Howard saying Auckland remains the sole focus for growth at this stage.
But never say never.
"We are targeting three areas of Auckland. Real estate is the hardest part, leasing the properties. We want to lease those properties and have three new Farro stores. We have the capacity to do at least one new store a year," Howard said.

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