“I’ve always maintained people in the music industry are the best hustlers in any industry”Jon Vlassopulos, Roblox
1st April 2021
Video may have killed the radio star, but video games are proving crucial lifelines for the current generation of musicians.
Of course, from Tony Hawk’s Pro Skater to FIFA and beyond, music has long played a key role in soundtracking gaming. But – as anyone who’s tried to prise a teenager away from their Xbox during the lock, hard weeks of lockdown can tell you – the two media are converging, as games and music contrive to build ever more immersive experiences.