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Creative 73 Add to collection Campaign developed by DDB Group Sydney Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road. The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, b...

February 8 2021, 4:57 pm | BY Ricki Green | 4 Comments It’s not often that creatives in this part of the world get the chance to work on advertising’s version of the Oscars, the Super Bowl. In a collaboration with DDB Chicago, DDB Sydney senior art director Elaine Li and senior copywriter Jared Wicker got the chance to work on Coors Light and Coors Seltzer’s Dream campaign. The pair sat down with Campaign Brief to discuss the origins of the campaign, learnings from the process and if they think dreamvertising will catch on.   CB: Working on a Super Bowl ad can be a once in a lif...