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M-PESA & Safaricom tops list of top 10 Superbrands in Kenya Shares M-PESA has been voted Kenya’s leading Superbrand for the fourth year in a row, ahead of parent company Safaricom, which came second in a recent survey by market research agency, Kantar TNS. This result further solidifies the platform’s positioning as being integral and essential to the functioning of Small and Medium-sized Enterprises (SMEs). The survey was conducted in the second half of 2020 across Nairobi, Mombasa and Kisumu. Listed below are the top 10 Superbrands in Kenya according to the survey. MPESA – Financial-General Toyota Kenya – Automotive; Manufacturers, Distributors & Retailers Samsung – Household; Appliances ....