Tesla hiring role to address online 'escalations' toward Musk
Musk's willingness to engage openly and frequently with customers has earned him a rabid following from both Tesla owners and non-owners alike. And because he constantly tweets out his and his company's stance on issues, journalists were often referred back to Musk's tweets by PR representatives when questioned for clarification. In this sense, the PR department became redundant when anyone could just check his timeline. More likely, however, it seems this new role will involve actively scouring social media for customer complaints and resolving them, since people are now used to tweeting dir...
Source: businessinsider.com