Jay Goldtz News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Jay goldtz is head of the goldtz business group, where he runs and owns five different businesses and a lead business blogger for "new york times" founder and ceo of cheeseburger a network of websites dedicated to delivering funny content to about 20 monthly unique visitors. so great to see both of you guys. >> thanks for having us. >> two serial entrepreneurs. we should get a lot of good stuff from you guys. let's dive right into the first question and it is about the possible perils of being inventive. >> how do you know when you're too innovative? when you're stretching beyond what your cus...

Into the business. and then as far as i'm understanding it, maybe they do understand it. maybe they understand it better than you do because they're running their business. it's possible that that solution is not a great solution and you haven't accepted that or it's certainly possible that the company doesn't have the resources or the cash flow or the margins or maybe just the corporate culture. they can't think that differently. and it's the job of the consultant coming in to really understand the business and to figure out what the restraint in that business are. so, i would say it could go...

Something, generating revenue, giving people what they want and need in order to solve their practical problems. so, if you're doing research, that's great. maybe you should get a grant to do the research. if you want to make a business out of it, you have to create it into something more practical that you can lead the customers a little bit to help them get there. >> jay, what i liked about them is he said, i see the problem, i have a solution, but they're not understanding it. i've i'm being too innovative for them. is this a communication or a marketing issue this guy's having? >> it could...

>> a lot of entrepreneurs choose partners like they're going out drinking for the evening. when the morning comes and you don't like the partner you're working with what happens to the assets and the value you created? when you start out in the businesses you have limited resources and limited time. you'll spend that time making a stock agreement and a lot of people decide not to do that because they think it's too hard. the reason it's too hard is people are overthinking the problem. when you're starting off, you don't have much. don't spend too much time into this. keep it simple. agree to r...